Product Marketing Director – SteelCentral Application Performance Management

Job Locations US-MA-Cambridge
Req No.

Company Overview

Riverbed gives Global Enterprise-wide insights to spur innovation, reduce the cost of running their business, and boost productivity at every level. Riverbed solutions provide greater agility, enhanced visibility, increased performance and improved efficiency.  Riverbed is the leader in Application, Network, and Cloud Performance infrastructure, delivering the most complete platform for Global Enterprises to ensure applications perform as expected, data is always available when needed, and performance issues can be proactively detected and resolved before impacting business performance. Riverbed is trusted by the world’s best brands for the delivery of superior application performance for their globally connected enterprises. 


Riverbed is a pre-IPO opportunity with over $1 billion in revenue headquartered in San Francisco with branch offices around the globe.



Riverbed Performance Management is seeking a skilled Product Marketing Director with a background in Application Performance Management or other enterprise performance management software for its Cambridge, MA location


Product Marketing Director role will help drive the following activities:


  • Develop positioning and messaging that resonates with performance operations  target markets and target personas
  • Create core marketing content needed to support go-to-market efforts
  • Drive cross-functional teams in support of product launches and new product introductions
  • Develop and deliver sales enablement to Riverbed field and channel partners
  • Track competitive activities and market developments to support field readiness
  • Evangelize company and product strengths with prospects through multiple channels, events, and seminars
  • Influence and partner in guiding product roadmap and prioritizing feature sets to deliver market leading performance management solutions
  • Help to speed problem resolution so that IT teams across the organizations can move from discovery to analysis to solution as quickly as possible.




  • Minimum of 3 but ideally 5+ years’ experience in Product Marketing, preferably in an application management, network management or enterprise performance management oriented industry.
  • Strong appreciation and understanding of networking and enterprise architecture technologies
  • Familiarity with virtualization, cloud, and service oriented architectures
  • Experience in leading complex product launches
  • Experience driving outbound product marketing efforts for a major product line
  • Excellent communication abilities including strong writing and presentation skills
  • Experience in managing the entire go-to-market effort for product line, e.g. messaging and positioning, content marketing, sales support tool development, digital and general demand generation 
  • Strong analytic skills
  • Proven ability to tackle challenging projects with limited timelines and bring to successful completion
  • Self-starter, high-energy, with ability to execute on business objectives
  • Strong teamwork and inter-personal skills
  • Ability to multitask, change priorities rapidly and work under pressure
  • Reports to the Senior Director of Product Marketing, Performance Management


Why Riverbed Technology?

If you are a high-achiever who wants to be part of a dynamically growing, billion dollar plus company, then you should look closely at Riverbed.  We offer the rewarding experience of working with the best minds in the industry that are changing the world through cutting edge technology and applications. The company has been recognized multiple years for attracting and retaining today’s top talent as a great place to work by Glassdoor, Fortune magazine’s 20 Great Workplaces in Tech and by numerous other publications.


Learn more at


Riverbed is proud to be an affirmative action (AA) and equal employment opportunities (EEO) employer.  All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.






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