Senior Marketing Manager – Public Sector Marketing

US-DC-Washington, DC
Req No.
2018-4298
Category
Marketing

Company Overview

Riverbed solutions help companies transition from legacy hardware to a new software-defined and cloud-centric approach to networking and application delivery for the digital age. The Riverbed Application Performance Platform™ takes Riverbed’s SD-WAN solution for agile networking that really works, and adds to this digital backbone industry-leading solutions for WAN optimization and hybrid networking, for branch IT orchestration, and for end-to-end visibility from device to cloud. All these solutions are integrated in a flexible, modular, digital architecture that delivers any apps, data and services from any public or private cloud across any network to any end-point, with the best possible user experience as determined by business policy.

 

Riverbed is a pre-IPO opportunity with over $1 billion in revenue headquartered in San Francisco with branch offices around the globe.

 

ARE YOU A MARKETING LEADER THAT WANTS TO MAKE AN IMPACT?

Are you a seasoned marketing expert with demonstrated experience and results in public sector marketing? Do you love figuring out how to reach a customer with the right message, content and engagement using a unique marketing mix? Does hitting a pipeline number give you thrills? Do you thrive in an environment where you are strategic, problem-solving, and executing? If so, consider Riverbed Technology for your next career opportunity. 

 

The Riverbed Senior Marketing Manager – Public Sector Marketing reports directly to the VP of Americas Marketing, and collaborates daily with the VP and Regional Directors in Federal Sales. This roles works in close coordination with global channel, inside sales, corporate marketing and the field marketing team.

 

The Senior Marketing Manager will represent Riverbed at industry, customer and partner engagements. Experience working with DoD, Civilian and the Intelligence Community is preferred.

 

Responsibilities:

  • Develop, manage and execute the America’s FED marketing plan to deliver significant marketing contribution pipeline impact to Federal Sales.
  • Create targeted account selling programs or campaigns that help sales build awareness, relationships and pipeline.
  • Lead thought-leadership initiatives using a mix of media, digital, industry events, and third-party platforms to expand the Riverbed brand in FED. Identify partner and customer stories or use cases that we can use to promote Riverbed solutions
  • Create world-class experiences for our customers and partners every time through third-party industry customer engagements and Riverbed led-events that align to the overall strategy achieving high satisfaction and placement.
  • Develop the channel go-to-market game plan for Riverbed in Fed, utilizing Riverbed programs and platforms that inform and enable partners to drive growth.
  • Utilize industry-leading demand generation best practices to execute, track, evaluate and report the impact of marketing.

 

 

The ideal candidate should have the following demonstrated experience:

  • Industry Expertise and Experience: 6-8 years’ experience working in software, hardware, networking or cloud computing. 5+ years Federal Marketing experience preferred.
  • Campaign and Demand Generation: deep understanding and demonstrated application in targeting, campaigns, messaging, content, and mix of execution to land and deliver performance.
  • Strong Planning, Project Management and Reporting: organized planning and process management, tracking, and ability to drive accountability
  • Marketing Communications:  strong written, verbal and presentation skills
  • Measurement: ability to manage projects on time, on budget with controlled set of resources, and leverage operations tools to track campaign and sales activity for predictable pipeline building
  • Relationship Management: ability to manage executive relationships, peer relationships, and industry relationships to effectively influence and execute. Strong team player that can collaborate and build momentum.
  • Deal with Ambiguity: knows how to navigate a highly-matrixed and growth-oriented business environment with effective organization and communication skills that facilitate change management.

 

Minimum Requirements:

  • 6-8+ years’ experience creating and managing go-to-market, campaign or demand generation in a medium to large size technology company, in Federal Marketing.
  • Strategic business partner to sales, with ability to communicate, influence and align.
  • Bachelor’s Degree in business or marketing preferred; MBA a plus
  • Proven ability to work effectively in a matrix management environment, building and leading strong direct and virtual teams.
  • Results-driven, Self-motivated, organized, proactive, collaborative
  • Knowledge of marketing automation and CRM systems - experience with Eloqua and Salesforce.com preferred
  • Ability to travel up to 30% of time

 

Why Riverbed Technology?

If you are a high-achiever who wants to be part of a dynamically growing, billion dollar plus company, then you should look closely at Riverbed.  We offer the rewarding experience of working with the best minds in the industry that are changing the world through cutting edge technology and applications. The company has been recognized multiple years for attracting and retaining today’s top talent as a great place to work by Glassdoor, Fortune magazine’s 20 Great Workplaces in Tech and by numerous other publications.

 

Learn more at www.riverbed.com

 

Riverbed is proud to be an affirmative action (AA) and equal employment opportunities (EEO) employer.  All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

 

 *LI-MK1

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Don't see the ideal job for you posted today? Connect with us for general consideration for future opportunities at Riverbed.