Riverbed Technology, Inc.

  • Marketing Communications Specialist

    Job Locations US-NH-Manchester | US-MA-Boston | US-NH-Nashua
    Req No.
    2018-4784
    Category
    Marketing
  • Company Overview

    Title: Marketing Communications Specialist

    Locations: Manchester, NH / Boston, MA / Nashua, NH

     

    Riverbed, The Digital Performance Company, enables organizations to maximize digital performance across every aspect of their business, allowing customers to rethink possible. Riverbed’s unified and integrated Digital Performance Platform, brings together a powerful combination of Digital Experience, Cloud Networking and Cloud Edge solutions that provides a modern IT architecture for the digital enterprise, delivering new levels of operational agility and dramatically accelerating business performance and outcomes. At more than $1 billion in annual revenue, Riverbed’s 30,000+ customers include 98% of the Fortune 100 and 100% of the Forbes Global 100. Learn more at www.riverbed.com

     

    With over 2,000 employees globally, Riverbed offers the rewarding experience of working with some of the smartest, most passionate, and nicest people in the industry who are changing the world through cutting edge technology and applications. Each of us is committed to delivering the strategies, architectures and technologies that our partners and customers need to control, optimize and have visibility into their networks and applications.

     

    Responsibilities

    Design and execute focused digital engagement marketing campaigns, including email, social, paid advertising for enterprise computer network security software product.  Market segment and target audience is well identified, and tightly focused.  Includes day-to-day operational marketing execution, collaboration with inside sales team, and management and operation of marketing automation tools.

    Key Responsibilities:

     

    • Develop and execute security focused campaigns that target well defined market segments
    • Identify lead metrics and goals for all marketing campaigns
    • Execute campaign in market and measure effectiveness, including social, blog, webinars, paid advertising, email campaigns.
    • Collaborate with security product team to adjust campaigns as identified for maximum impact and business results
    • Collaborate with security sales team, including ISR resources, to achieve optimal lead flow in target market segments
    • Limited creation of product marketing collateral.Support the planning and execution of events, including trade shows, lunch & learns, webinars that promote our Thought Leadership and Brand

      

     

    Qualifications:

     

    • Bachelor's Degree
    • 3-5 years of experience in marketing communications, advertising promotion field, or in an advertising agency
    • Experience with marketing automation and CRM tools required
    • Ability to synthesize, prioritize and drive results with a strong sense of urgency 
    • Excellent verbal, written and interpersonal communications and presentation skills

     

     

    Why Riverbed Technology?

    If you are a high-achiever who wants to be part of a dynamically growing, billion dollar plus company, then you should look closely at Riverbed.  We offer the rewarding experience of working with the best minds in the industry that are changing the world through cutting edge technology and applications. The company has been recognized multiple years for attracting and retaining today’s top talent as a great place to work by Glassdoor, Fortune magazine’s 20 Great Workplaces in Tech and by numerous other publications.

     

    Learn more at www.riverbed.com

     

    Riverbed is proud to be an affirmative action (AA) and equal employment opportunities (EEO) employer.  All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

     

     

    *LI-MK1

     

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